Market Entry – 3 tips for the Finnish market

Author: Janne Lappalainen

1. Google is the most important source of information when Finnish people are online shopping

So, make sure your website content, SEO & SEM marketing is translated in Finnish properly. We have helped our clients with these topics with great success.

2. These are TOP 4 categories people in Finland have bought recently

  • Clothes, shoes and accessories
  • Home electronics
  • Books and magazines
  • Beauty and health products

If your e-com is offering these products Finnish market is very fruitful landscape for you! We have a solid experience working with these areas.

3. These four topics are highly valued by finnish customers in the delivery process of the e-com.

  • Clear delivery costs (93%)
  • Good product information and photos (93%)
  • Simple returning process (86%)
  • Website in their own language (80%)

With a well-structured and executed customer experience you can stand out from your rivals. It is also good to remember that the customer experience does not stop when the item is delivered and because the returning customer is also highly valued there is always a need for excellent personal customer service. Well performing customer service is also a corner stone for upsell.

(Source: Posti – Suuri verkkokauppatutkimus 2020)

We are more than happy to help you with a successful market entry. So if you are interested, please contact us!

Mixtra is one of the leading service providers in Finland for e-com companies from abroad with a long and profound experience in all areas of market entry, e-commerce, customer service & support and digital marketing.