There are several reasons why TV advertising is still popular in Finland:
- High TV penetration: Finland has a high TV penetration rate, with most households having at least one TV set. This makes it easier for advertisers to reach a large audience through TV advertising.
- Targeted advertising: TV advertising allows advertisers to target specific demographics and geographic areas. With the help of data analytics and audience profiling, advertisers can identify the most appropriate channels and time slots to reach their target audience.
- Brand recognition: TV advertising has been a popular marketing tool in Finland for many years, and many brands have established a strong presence through TV advertising. Consumers often associate these brands with their TV ads, which helps build brand recognition and loyalty.
- Emotional impact: TV advertising can evoke strong emotions in viewers, which can be a powerful tool for advertisers. By creating ads that resonate with viewers on an emotional level, advertisers can create a lasting impression and build brand loyalty.
- Creative freedom: TV advertising allows advertisers to be creative with their messaging and visuals. They can use humor, drama, music, and other elements to capture viewers’ attention and make their brand stand out.